We are a behavior analytic firm with the motto: "All problems are behavior problems."

With this motto, comes the following attitude: "All solutions are behavior solutions."

The individuals in our firm have experience working with all age ranges and levels of functioning, as well as a wide range of behaviors from aggressive to annoying. We currently offer services in Fresno, Madera, and Tulare Counties. We look forward to the opportunity to work with you.

Applied Behavior Analysis is a well-developed discipline among the helping professions, with a mature body of scientific knowledge, established standards for evidence-based practice, distinct methods of service, recognized experience, and educational requirements for practice, and identified sources of requisite education in universities.
Although the above regulatory definitions provide an overview of key elements within the practice of behavior analysis, there are additional features of applied behavior analysis that should be clarified in order to even briefly define the field.

Behavior analysis is the science of behavior, with a history extending back to the early 20th century. Its guiding philosophy is behaviorism, which is based on the premise that attempts to improve the human condition through behavior change (e.g., education, behavioral health treatment) will be most effective if behavior itself is the primary focus. To date, behavior-analytic scientists have conducted thousands of studies to identify the laws of behavior—the predictable ways in which behavior is learned and how it changes over time. The underlying theme of much of this work has been that behavior is a product of its circumstances, particularly the events that immediately follow the behavior. Behavior analysts have used this information to develop numerous techniques and treatment approaches for analyzing and changing behavior, and ultimately, to improve lives. Because this approach applied behavior analysis (ABA) is largely based on behavior and its consequences, techniques generally involve teaching individuals more effective ways of behaving through positive reinforcement and working to change the social consequences of existing behavior. Treatment approaches based on ABA have been empirically shown to be effective in a wide variety of areas.
Definition from: www.BACB.com

Clinical Director & President

Dr. Jason Marshall, Board Certified Behavior Analyst and President/Clinical director of BICC Central California, works with individuals with severe behavior disorders, developmental disabilities, and provides treatment services to various populations. He received his Bachelors of Arts degree in Psychology in 2005, and Master’s degree in Psychology with an emphasis in Applied Behavior Analysis from California State University, Fresno. He received his PhD from Capella University in 2022 in Advance Human Behavior. Dr. Marshall worked in the school systems special education department from 2008 – 2010 when he decided he wanted to provide more to students with developmental disabilities, so he opened BICC. Jason believes with the right environment, behavior plans, and resources, any severe behavior disorders can be treatable.

He received his BA and MA psychology, with an emphasis in Applied Behavior Analysis, from California State University Fresno.

This practice is focused primarily on individuals with severe and aggressive behavior challenges, but also works extensively in the area of autism intervention including parent-staff training.

He has worked in public school settings, private homes, group homes, and with individuals ranging from profoundly disabled to profoundly gifted.

He believes that all problems are behavior problems and, likewise, all solutions are behavior solutions.

Operations Manager

Andrea Marshall is the co-owner, wife and operations manager for BICC Central California. She has a background in management and conflict resolution from University of Phoenix, arts and photography from Fresno State. Andrea has been in customer service for the last 17 years. She is the voice you hear when you call and the first person to greet you when you arrive at our office.

Assistant Clinical Director

Marlo graduated from California State University, Fresno where she received her Bachelor of Science in Psychology. Upon graduating she began working with children and families in various capacities at Fresno County Department of Children and Family Services.  After several years as a stay at home mother of two, Marlo began working as a substitute in numerous Special Education Classes in Clovis Unified School District. There she met amazing individuals, with varying degrees of personal challenges, that inspired her to pursue a career as a Behavior Analyst. Marlo received her Master of Art degree in Applied Behavior Analysis, with an emphasis in Autism Spectrum Disorders, from Ball State University, and is committed to helping individuals overcome personal challenges, and reach their full potential.

Board Certified Behavior Analyst

Melinda Chavira is a Behavior Analyst who specializes in working with children ages 2-
10, though she has experience with children and adults of all ages. Her area of
expertise is in Early Intervention Services in the clinic setting. Her overall ABA
experience ranges from providing in home services, 1:1 direct services, social skills
training, school based services, parent training/collaboration, and some group home
experience. Melinda has been in the field of ABA since 2015. Her Bachelors degree is
in Psychology, and Masters degree is in Applied Behavior Analysis (ABA). She enjoys
traveling, hiking, and spending time with her friends and family.

Board Certified Behavior Analyst

Hayley Heitzig, a Central Valley native, is a Board-Certified Behavior Analyst who has been blessed to work in the field of Applied Behavior Analysis for over 20 years. She has worked with a diverse range of individuals with developmental disabilities, specifically devoting herself to serving young children with autism. She received her BA and MA from California State University, Fresno. She has mentored many people who have made Applied Behavior Analysis their lifelong career. She has worked in private homes and public-school settings specializing in early intervention. She is committed to every family she serves. Many individuals with autism have left footprints on her heart.
"If a child cannot learn in the way we teach, we must teach in a way the child can learn" - Dr. O. Ivar Lovaas

Board Certified Behavior Analyst

Tamera Wong, a Central Valley native, is a Board-Certified Behavior Analyst who has enjoyed
working in the field of Applied Behavior Analysis for over 30 years. She has worked with a
diverse range of individuals with developmental disabilities as well as individuals with mental
health challenges. She has devoted herself to a career of serving young children with autism
children as well as vulnerable children who have experienced complex trauma. She received her
BA from California State University Fresno, her MS from Walden University, and her post
graduate studies in Applied Behavior Analysis from the University of North Texas. She has
worked in private homes, public school settings, hospital settings, and group homes. She strives
to change the world one child at a time.

Office/ Scheduling Manager

Jessica Cervantes works as the Office/Scheduling Manager for BICC Central California. She is
the communications department for our BICC families. She has worked in the field for 3 years
now and has 2 spunky girls of her own. She also provides BICC tutoring services for academic
tutoring needs in our clinic location. She is currently gaining her BA in Education through
National University and loves working with our clients. She will also work 1:1 with clients as
needed as well with her past experience as an RBT. She is the first voice you hear when you call
in and the first face you see coming into clinic. She is happy to help with anything that is needed
with our BICC families.